Retailers
Fans
Partners
Run Fair
Media
FAQ
Hype Commerce, Run Fair.
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We are a launch platform used to manage hyped drops.
We make selling high demand goods painless for retailers and buying them fairer for fans.
Retailer
Manage
Launch Chaos
End to End.
Run launches directly from your site or socials, but with infrastructure that withstands traffic bursts.
Multi-step security verification and back-end smarts deter bad actors so real fans are rewarded with the products they love.
Customer’s details are securely captured on entry. Winners are randomly selected, then payments are automatically run.
Get a unique insight into the demand analytics for each launch. Spot quick trends, then rethink the way you launch products.
Want to put fairness first?
Meet the Stamp
It’s a stamp certifying that a launch is run fairly. It’s an unspoken code of conduct and a commitment made between the retailer and the fan. The retailer commits to running the launch in a fair way and the fans agree to play by the rules.
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Run Fair Form
The Product >
Your Branding
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The Product
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Run Fair Form
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Fans
You get a fairer chance
Our proprietary technology and evolving smarts ensure that you get a better launch.
Multi-step human verification and ongoing account analysis help identify bad actors.
Our EQLizer system means that every time you lose, your chance of winning the next drop increase.
Entry confirmations and winner & loser notifications ensure you’re always in the know.
Partners
We’ve partnered with world-leading brands who are all about putting their customers’ fairness first, and that’s what we love.
We acknowledge the Traditional Owners of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and acknowledge that the First Nations of this continent have never ceded sovereignty.