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Retailers

Fans

Partners

Run Fair

FAQ

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Hype Commerce, Run Fair.

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We are a launch platform used to manage hyped drops. We make selling high demand goods painless for retailers and buying them fairer for fans.

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Retailer

Manage
Launch Chaos
End to End.

From chaos to calm

Run launches directly from your site or socials, but with infrastructure that withstands traffic bursts.

Fend off scammers and reward real fans

Multi-step security verification and back-end smarts deter bad actors so real fans are rewarded with the products they love.

Easily manage entries, and run all payments with just one click

Customer’s details are securely captured on entry. Winners are randomly selected, then payments are automatically run.

Understand the Hype

Get a unique insight into the demand analytics for each launch. Spot quick trends, then rethink the way you launch products.

Want to put fairness first?

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Run Fair

Meet the Stamp

It’s a stamp certifying that a launch is run fairly. It’s an unspoken code of conduct and a commitment made between the retailer and the fan. The retailer commits to running the launch in a fair way and the fans agree to play by the rules.

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The Product >
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Fans

You get a fairer chance

Fairness is built-in for you

Our proprietary technology and evolving smarts ensure that you get a better launch.

Human verification deters “non-humans”

Multi-step human verification and ongoing account analysis help identify bad actors.

You’re always one step closer to winning

Our EQLizer system means that every time you lose, your chance of winning the next drop increase.

You know where you stand

Entry confirmations and winner & loser notifications ensure you’re always in the know.

Do you know anyone who could be running fairer launches?

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Partners

We’ve partnered with world-leading brands who are all about putting their customers’ fairness first, and that’s what we love.

Culture Kings
Sullivans Cove
Fast Times
Courir

Australian Aboriginal Flag

We acknowledge the Traditional Owners of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and acknowledge that the First Nations of this continent have never ceded sovereignty.